Joules Shorts Sale — In Stock in Your Size

About Joules

Joules is a British lifestyle brand founded in 1989 by Tom Joule, headquartered in Market Harborough, Leicestershire. The brand designs womenswear, menswear, kidswear, and homeware with a distinctive country-and-coastal British aesthetic that draws heavily on print, colour, and characterful design references. Joules's product range covers dresses, knitwear, outerwear (including the brand's signature wellies and waxed jackets), polo shirts, swimwear, sleepwear, and a strong homeware offer. The brand operates UK retail through standalone stores in towns and cities across the country, alongside joules.com. Joules underwent ownership changes in 2022 when it entered administration and was acquired by Next, though the brand continues to operate under its own name and identity. Joules deals typically appear in regular site-wide promotions, an Outlet section with year-round markdowns, and end-of-season clearance events.

Joules sizing guide

Joules sizing generally runs true to UK standard for womenswear, menswear, and kidswear. The brand's knitwear and dresses tend to fit true to size, with outerwear cut to allow layering. Kidswear is sized by age in years.

When does Joules go on sale?

Joules runs frequent promotional events throughout the year, including site-wide percentage-off sales, an Outlet section with year-round markdowns, end-of-season clearance in late June/July and December/January, and Black Friday.

Frequently asked questions

Is Joules still trading?

Yes — Joules continues to trade under its own name and identity following its acquisition by Next in 2022. The brand maintains its product range and online presence at joules.com.

Does Joules offer kids' clothing?

Yes — Joules offers a strong kidswear range alongside womenswear, menswear, and homeware, with print-led pieces being a particular strength of the children's collection.

When does Joules go on sale?

Joules runs frequent promotions throughout the year including site-wide percentage-off sales, a continuous Outlet section, end-of-season clearance, and Black Friday.

Is Joules a British brand?

Yes — Joules was founded in 1989 by Tom Joule and is headquartered in Market Harborough, Leicestershire. The brand is now owned by Next but retains its British identity and design language.