Browse 632 discounted Joules products — up to 74% off. Find the best deals on Joules across UK retailers, filtered to your size.
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About Joules
Joules is a British lifestyle brand founded in 1989 by Tom Joule, headquartered in Market Harborough, Leicestershire. The brand designs womenswear, menswear, kidswear, and homeware with a distinctive country-and-coastal British aesthetic that draws heavily on print, colour, and characterful design references. Joules's product range covers dresses, knitwear, outerwear (including the brand's signature wellies and waxed jackets), polo shirts, swimwear, sleepwear, and a strong homeware offer. The brand operates UK retail through standalone stores in towns and cities across the country, alongside joules.com. Joules underwent ownership changes in 2022 when it entered administration and was acquired by Next, though the brand continues to operate under its own name and identity. Joules deals typically appear in regular site-wide promotions, an Outlet section with year-round markdowns, and end-of-season clearance events.
Joules sizing guide
Joules sizing generally runs true to UK standard for womenswear, menswear, and kidswear. The brand's knitwear and dresses tend to fit true to size, with outerwear cut to allow layering. Kidswear is sized by age in years.
When does Joules go on sale?
Joules runs frequent promotional events throughout the year, including site-wide percentage-off sales, an Outlet section with year-round markdowns, end-of-season clearance in late June/July and December/January, and Black Friday.
Frequently asked questions
Is Joules still trading?
Yes — Joules continues to trade under its own name and identity following its acquisition by Next in 2022. The brand maintains its product range and online presence at joules.com.
Does Joules offer kids' clothing?
Yes — Joules offers a strong kidswear range alongside womenswear, menswear, and homeware, with print-led pieces being a particular strength of the children's collection.
When does Joules go on sale?
Joules runs frequent promotions throughout the year including site-wide percentage-off sales, a continuous Outlet section, end-of-season clearance, and Black Friday.
Is Joules a British brand?
Yes — Joules was founded in 1989 by Tom Joule and is headquartered in Market Harborough, Leicestershire. The brand is now owned by Next but retains its British identity and design language.
Hammond Brown Beanie Hat — £5.00 
Rosa Navy Beanie Hat — £5.00 
Wren Blue Beanie Hat — £5.00 
Hammond Grey Beanie Hat — £5.00 
Hammond Petrol Beanie Hat — £5.00 
Wren Oat Beanie Hat — £5.00 
Navy Official Badminton Horse Trials Active Top — £8.00 
Heidi Printed Navy Striped Frill Neck Jersey Top — £12.00 
Charlotte White Horse Icons Printed Jersey Shirt — £13.00 
Fernhill Pink Corduroy Double Breasted Blazer — £41.00 
Fernhill Burnt Orange Corduroy Double Breasted Blazer — £41.00 
Calla Tan Brown Cord Tapered Trousers — £17.00 
Bramble Brown Check Tweed Wool Blend Skirt — £19.00 
Bramble Tan Brown Herringbone Tweed Wool Blend Skirt — £19.00 
Cream 2 in 1 Zip Up Borg Fleece Jacket with Detachable Sleeves — £29.00 
Jonty Fox Khaki Green Crew Neck Knitted Jumper — £20.00 
Cream Brushed Cotton Rib Neck Sweatshirt — £16.00 
Ayston Navy Blue Lightweight Waterproof Coat — £23.00 
Red & Blue Official Badminton Horse Trials Cotton Pique Polo Shirt — £17.00 
Official Bramham Green & Navy Cotton Pique Short Sleeve Polo Shirt — £17.00 
Multi Official Badminton Horse Trials Colourblock Kids Cotton Pique Polo Shirt — £10.00 
Enid Oatmeal Cotton-Rich High Neck Jumper — £16.00 
Beckett Navy Waterproof Field Coat With Packable Hood — £44.00 
Cream Party Dogs Knickers — £3.00