Boden Sale - Only What's in Your Size

About Boden

Boden is a British lifestyle clothing brand founded in 1991 by Johnnie Boden, headquartered in London. The brand designs womenswear, menswear, and a particularly strong kidswear range (Mini Boden) across an aesthetic centred on colour, print, and considered everyday pieces with British sensibility. Boden's product range covers dresses, denim, knitwear, tailoring, swimwear, nightwear, and accessories, with the brand particularly known for its print designs, jersey dresses, and Mini Boden children's outerwear and party wear. Boden operates primarily as a direct-to-consumer brand through boden.co.uk, with select stores and pop-ups in the UK and US. The brand has a strong UK following among families and shoppers in their 30s–50s seeking quality everyday pieces. Boden deals typically appear in regular site-wide promotions offering percentage discounts, alongside end-of-season clearance and the brand's recurring Mid-Season Sale events.

Boden sizing guide

Boden womenswear sizing generally runs true to UK standard, with the brand offering UK sizes 4–22 across most styles, alongside Petite, Regular, Long, and selected Plus ranges. Mini Boden kidswear is sized by age in years and tends to fit true for height with slightly generous length.

When does Boden go on sale?

Boden runs frequent site-wide promotions offering 20%–30% off selected ranges throughout the year, with the deepest discounts typically appearing during end-of-season clearance in late June/July and December/January. Black Friday and recurring Mid-Season Sale events also feature regularly.

Frequently asked questions

Does Boden offer kids' clothing?

Yes — Boden's Mini Boden range covers kidswear from baby to age 16, with a strong focus on print, colour, and party wear. Mini Boden is one of Boden's flagship ranges.

Is Boden true to size?

Boden womenswear generally fits true to UK standard sizing across most styles. Petite, Regular, Long, and selected Plus fits are available across many products.

When does Boden go on sale?

Boden runs frequent promotions year-round, with the biggest sales during end-of-season clearance in late June/July and December/January. Mid-Season Sale events and Black Friday also feature recurring percentage-off discounts.

Is Boden a British brand?

Yes — Boden was founded in 1991 by Johnnie Boden and is headquartered in London. The brand operates primarily as a direct-to-consumer business through boden.co.uk.