Superdry Sale - Only What's in Your Size

About Superdry

Superdry is a British casualwear brand founded in 2003 by Julian Dunkerton and James Holder, headquartered in Cheltenham. The brand is known for its distinctive blend of Japanese-influenced graphics, American vintage references, and British design sensibility — captured in the brand's signature Japanese-character branding across many of its product lines. Superdry designs menswear, womenswear, and kidswear across T-shirts, hoodies, jackets (including the brand's signature Windcheater jacket), denim, knitwear, joggers, swimwear, and accessories. The brand operates UK retail through standalone stores and partner retailers, alongside superdry.com. Superdry's positioning sits in the accessible-casual market, with strong recognition for its outerwear, graphic T-shirts, and the bold Japanese-influenced aesthetic across many product categories. Superdry deals typically appear in frequent promotional events, end-of-season clearance, an Outlet section, and Black Friday.

Superdry sizing guide

Superdry sizing generally runs true to UK standard for womenswear, menswear, and kidswear. The brand's outerwear and casual pieces tend to fit slightly relaxed in line with the casual aesthetic, while denim and tailored pieces fit closer to the body.

When does Superdry go on sale?

Superdry runs frequent promotional events throughout the year, including site-wide percentage-off sales, an Outlet section with continuous markdowns, end-of-season clearance in late June/July and December/January, and Black Friday.

Frequently asked questions

Is Superdry a British brand?

Yes — Superdry was founded in 2003 by Julian Dunkerton and James Holder in Cheltenham, England. The brand remains a British-headquartered casualwear name.

Does Superdry offer kids' clothing?

Yes — Superdry offers kidswear alongside womenswear and menswear, with the brand's signature graphic aesthetic translating across age groups.

When does Superdry go on sale?

Superdry runs frequent promotional events year-round, with site-wide percentage-off sales appearing regularly. End-of-season clearance, an Outlet section, and Black Friday offer the deepest recurring discounts.

What is the Superdry Windcheater?

The Superdry Windcheater is one of the brand's signature outerwear pieces — a lightweight, technical-feeling jacket that has become closely associated with the Superdry brand identity since its launch in the mid-2000s.