Elma Longline Short Sleeves Cardigan — £45.00 
Poppy Short Veil — £45.00 Browse 2 discounted Phase Eight shorts — up to 43% off. Find the best deals on Phase Eight shorts across UK retailers, filtered to your size.
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Elma Longline Short Sleeves Cardigan — £45.00 Poppy Short Veil — £45.00 View all Phase Eight sale items
Phase Eight is a British womenswear brand founded in 1979 by Patsy Seddon, headquartered in London and operating as part of the TFG London group. The brand designs occasion-focused womenswear with a particular strength in dresses for weddings, christenings, and other formal events, alongside a broader range covering tailoring, knitwear, blouses, denim, and outerwear. Phase Eight's product range is known for its bridesmaid collection, mother-of-the-bride dresses, and structured occasion pieces in considered fabrics and silhouettes. The brand operates UK retail through standalone stores and extensive department store concessions (including House of Fraser, John Lewis, and Debenhams legacy locations), alongside phase-eight.com. Phase Eight's positioning sits in the accessible occasion-wear market, with strong customer loyalty among shoppers seeking polished pieces for events without designer pricing. Phase Eight deals typically appear in dedicated end-of-season sales, mid-season promotions, and Black Friday events.
Phase Eight sizing generally runs true to UK standard, with the brand offering UK sizes 6–22 across most styles plus Petite ranges on selected dresses and tailoring. Occasion dresses are cut for a flattering, structured silhouette with attention to bust, waist, and hip proportions.
Phase Eight typically runs major end-of-season sales in late June/July and December/January, alongside mid-season promotional events, Black Friday, and a continuous Sale section featuring past-season pieces.
Yes — Phase Eight is particularly known for its wedding-guest, bridesmaid, and mother-of-the-bride dresses, with the brand's occasion-wear forming a core part of its identity and customer following.
Yes — Phase Eight offers Petite ranges on selected dresses and tailoring, alongside standard UK sizing 6–22 in most styles.
Phase Eight typically runs major end-of-season sales in late June/July and December/January, alongside mid-season promotions, Black Friday, and a continuous Sale section.
Yes — Phase Eight was founded in 1979 by Patsy Seddon and is headquartered in London. The brand operates as part of the TFG London group and maintains strong UK retail presence.